Falabella launches new e-commerce platform and unveils new branding for
falabella.com
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The online store is already
available, which offers customers more than 8 million products from Falabella,
Sodimac, Tottus and Linio stores, plus more than 10,000 SMEs, all on one site.
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This launch coincides with
modern and fresh re-branding to create its own image that aims to position the
store as a leading e-commerce brand.
Santiago,
August 24, 2021 - Falabella has
launched its new falabella.com
web site that makes life easier for its customers. Here customers will find
more than 8 million products from Falabella, Sodimac, Tottus and Linio stores
all on one site, along with thousands of items from SMEs on its Marketplace.
The platform has categories covering the
group's retailers, together with new categories such as health, wellness, pets,
books and automotive. Customers can also access all of Falabella’s benefits
from this site, such as its Fpay digital wallet, its CMR online account, its
CMR points loyalty program and its network of pick-up and return points at all
of its stores and shopping centers throughout Chile.
The launch of falabella.com includes a new
brand image for the e-commerce platform. Falabella Retail will keep its brand
style and personality as an online store within the site, as will Sodimac,
Tottus, Linio and thousands of SMEs. "The new logo and color structure is
based on orange, which projects a modern, energetic and active brand
personality. We want to transmit the values that guide falabella.com and
reflect how we treat our customers, through a unique experience based on
convenience, simplicity, familiarity and connectivity," adds Benoit De
Grave, General Manager of falabella.com.
He explained that "This platform is unique for small and medium-sized companies, because of its powerful and
distinctive selection. Tens of thousands of entrepreneurs can use it to reach the largest flow of
visitors on the market, with financing and various payment options, and to
reach our loyal customer base on the CMR points program with robust logistics
to grow their business."
The launch of falabella.com has been
supported by improvements to the company's logistics and delivery processes,
and an ambitious investment plan that leverages 45 distribution centers and 29
transfer centers with an operating capacity of 1.5 million square meters.
Accordingly, falabella.com will continue
to strengthen its deliveries, with the promise that 80% will reach customers
within 48 hours or less.