Falabella will appoint Jaime Ramírez as Chief Executive Officer of
falabella.com in the region
Santiago, December 27th of 2021.- Falabella appointed Jaime Ramírez as Chief Executive Officer of falabella.com for
the region, replacing Benoit de Grave.
Ramírez has a degree in Economics from Universidad de Los Andes in
Colombia, and an MBA from Columbia University. He served as Senior Director of
Mercado Libre in the Andean Region (Colombia, Peru, Venezuela and Ecuador),
where he is responsible for the operation of the Marketplace, MercadoPago,
MercadoEnvíos and MercadoShops business units. Previously, he worked at
McKinsey & Company, and BBVA in Colombia where he was executive director of
corporate finance. He also served as Director of Tribeca Asset Management.
The
executive will lead the future challenges of falabella.com with a focus on
improving the customer experience and expanding the offer of services for
sellers; and continue the expansion of the platform in Peru and Colombia. Today
falabella.com is the pillar of Falabella's digital proposal, which is
complemented by the network of stores, shopping centers, click and collect
points, online payment alternatives such as CMR, the digital wallet Fpay and the
CMR Puntos loyalty program.
Gaston Bottazzini, CEO of Falabella, noted that “Jaime brings to the
table a broad experience in marketplace development. In addition, he stands out
for his leadership and teamwork skills. He will have the challenge of launching
falabella.com in Peru and Colombia and positioning the brand as a market
leader, implementing innovative actions that seek to help customers simplify
and enjoy their lives more. "
He also thanked Benoit
De Grave for his commitment in leading the development and implementation of
falabella.com, as he will take on new professional challenges.
About falabella.com
falabella.com is Falabella's e-commerce platform that brings together in
one place, a complete offer of more than 8 million products from Falabella
Retail, Sodimac, Tottus and Linio, along with items from SMEs grouped in its
Marketplace.
Through it, customers can access all the benefits of the Falabella world
such as their Fpay digital wallet, CMR online issuing, the CMR points loyalty
program and the use of the global network of in-store pick up and refund points
in all their stores and shopping centers throughout Chile.