Exceeding our Customers' Expectations

Our growth as a retail company is driven by putting our customers in first place, understanding them and transforming their shopping experience. We retain customer loyalty by providing them with various suitable channels, while guaranteeing the privacy and security of their data.

Our purpose is to simplify the lives of people in Latin America. Exceeding our customers’ ex - pectations forms part of our DNA. We aim to interact with them, understand them and be sufficiently flexible to develop innovative proposals that meet their requirements. We aim to transform their shopping experience in all channels and protect their data. Therefore, we have five strategic priorities.

  • Differentiating our value proposition
  • Escalating our logistics capacity
  • Financing and payment methods
  • Data analysis and business intelligence
  • Flexible technology platform