Is one of the hallmarks of Falabella's pursuit of social responsibility, created 49 years ago in order to build a better future for the children of today and the families of tomorrow. This initiative has been adapted to the educational conditions of each country, based on the full support of volunteers from each store, together with municipalities and parent centers, and the community to which they belong. The Program is present in Chile, Argentina, Peru and Colombia, supporting more than 100 educational establishments and helping to improve the education of more than 80,000 children in the region.
With the objective of maximizing impact and in order to achieve a graded measurement of the program, in 2017 its activities were conceptually redefined, focusing on the following objectives: i) infrastructure for schools, ii) academic achievement, iii) expanding horizons and iv) corporate volunteering. In 2017, the impact of the program was measured, assessing information from the year 2016 with LBG corporate citizenship methodology, in which 70% of the activities were measured and, on average, each student participated in 3 activities. The positive impacts of these activities were as follows:
- 90% of the children reported a change of positive attitude towards football and reading with their parents, after participating in the sports programs "Escuela Activa", "Escuela de Fútbol", "Copa de Fútbol" and in the reading promotion program "My Parents, My Stories".
- 97% of the children generated an interest in financial education and music through the "Together We Play", "From the School to the Municipal" and "Olympics of Knowledge" programs. Additionally, 96% developed an ability in these areas.
- In the case of academic programs, 78% of the beneficiaries (children and teachers) improved their skills and 96% developed an ability participating in PHE's academic programs.