Via the School Sponsorship Program, Falabella Retail seeks to build a better future for children and their families, providing comprehensive support for schools near stores, distribution centers and central offices, actively involving its workers.
The program is present in Chile, Peru, Colombia and Argentina, from where 4 pillars are deployed:
- Academic Fundamental: whose objective is to develop programs to promote reading in 1st grade.
- Expanding horizons: which seeks to inspire and awaken the interest of students by using games and extracurricular activities such as sports, digitization, healthy eating, music, caring for the environment and responsible finances.
- Digital accessibility and Infrastructure: via which resources are allocated so that the school community has adequate spaces for learning and work, both in schools and at home.
- Volunteering: various activities with the participation of the Falabella collaborators and involvement with the school community.
As a result of the contingency created by the Covid-19 Pandemic and the suspension of face-to-face classes in all of Chile as of March 2020, Falabella Retail reinforced its commitment to the program and sought to maximize its impact. Adapting to the situation of students in the pandemic, it digitally expanded the program, providing remote learning instances with "Making School at Home." Thanks to the above, it was possible to provide educational continuity to the students of the program, promoting didactic material and basic content on their platforms www.haciendoescuela.com and www.falabella.com. Especially in the academic scope, Falabella Retail has created a learning space that allows students to connect with online educational plat - forms, so that they acquire digital skills and knowledge regarding innovation, experimentation, adaptability and continuous learning. The families' reception of this online content was positive: daily visits increased 6x and the online programs reached almost 70,000 users.
77 schools and 57,500 boys and girls in the region benefited from this program, with the continuous support of over 310 company volunteers, who allocated 1,800 hours to the I Am Volunteer program during the year.